When it comes to user acquisition (UA), diversifying your media approach is an effective method to keep people interested in your efforts. You may continue to increase your player base, mitigate risk, and enhance long-term performance by reaching out to new audiences since you are no longer limited to particular demographics or interest profiles.

It’s important to remember that the definition of a gamer is fairly broad: virtually everyone is a gamer and even those who don’t confess it will play a game on their phone. Gamers come in all shapes and sizes, and they play games at least once a week.

As appealing as this sounds, deciding where to begin might be difficult. Reduced data and a lack of signals from players might create hurdles and make your acquisition plan less effective as the advertising field evolves.

To help you along the way, Facebook has developed Automated App Ads (AAA), a sophisticated machine-learning solution that has been shown to help marketers achieve improved performance, scale, and efficiency across all metrics. It may help you enhance your campaigns and extend your existing and potential player base when utilized in conjunction with clever motivation-led creativity.

How to diversify your revenue with AAA:

You may utilize AAA in a variety of ways to help you diversify your campaigns and revenue, including:

  • Investing in numerous improvements while limiting risk exposure can help you grow your player base and retention.
  • Targeting: Increase your geographic reach by broadening your geographic targeting.
  • To optimize efficacy across places and audiences, using mobile-first best practices and creative variety.

On Optimization:

After you’ve determined your major and secondary KPIs, you’ll need to choose the best optimization types to assist you to achieve them, such as install volume, payer conversion rates, and return on ad spend.

Based on these objectives, you can optimize in a variety of ways:

  • Mobile App Install: If you want to lower your cost per install and increase the number of installs.
  • Mobile App Install with Events: If you want to increase the number of installs and purchases.
  • Value Optimization: For driving return on ad spend or discovering high-value players. App Event Optimization: For driving in-app activities like a buy event.

It all comes down to finding the appropriate mix for your game and KPIs. As a result, we urge everyone utilizing AAA to use this multi-pronged approach in their ads. When compared to value optimization, meta insights from Facebook experiments reveal that a combination of delivery optimization and value optimization produces higher incremental installations, app openings, and sales with equal ROAS (return on advertising spend).

Increase the number of people you can target:

Setting some limitations on the target audience to obtain the best results depending on your goals within your selected constraints such as country or language is our major advice.

Keep in mind that you can manage to target through the Ad set level and at an App setting level on AAA. Increasing the size of the audience can also aid Facebook’s algorithms in collecting more data and targeting more effectively.

Also, continue to seek new audiences by spreading your reach across markets and regions, as this will aid in the identification of new consumers and the expansion of your firm. However, wide targeting may be intimidating, especially when used for the first time. Even with fewer signals, you may begin to narrow down your consumers by combining motivation-led creativity with them.

Creative and Automation Diversification:

Facebook launched The Big Catch Playbook, a guide to motivation-driven innovation, earlier this year. You may begin to find new consumers through wide targeting and iterate toward efficiency by combining this technique with a strong automation solution like AAA.

It all starts with the reason why people play. Consider the following question: What motives does your game appeal to? What are the many motivations for individuals to play your game?

Self-expression, social connection, development, expertise, discovery, power, escapism, and relaxation are the playbook’s eight fundamental motivations, which apply to most types of players and game genres. While these are good places to start, others may be more relevant to your game. Once you’ve found them, it’s time to create new creatures that are inspired by them. The more distinct these are, the easier it will be to establish what has drawn in its target audience.

Any AAA test should aim to meet a maximum input of 50 assets while using a range of aspect ratios and formats. The more people you have in the test, the more likely your campaign is to succeed.

These should include:

1. Begin with a powerful image that exemplifies the motivation. The first few seconds of an advertisement are essential in conveying the message.

2. Within the first three seconds, highlight your brand (the name/logo of your game). Because there are so many identical games, it’s critical to establish your brand and game early on.

3. Keep it brief: Shorter commercials have been found to perform better in tests. All available locations can accommodate 15-second advertisements.

4. Finally, we recommend generating four aspect ratios for each ad concept: 1:1, 4:5, 9:16, and 16:9. As a result, any concept may easily fit into any location, providing every ad with the same chance to succeed.

After you’ve tested your assets, it’s time to figure out which ones drew in new customers. You may then adjust and iterate on your winning creative to better appeal to these new consumers once you’ve identified your new target or audiences. Your assets will get more efficient as you iterate and test.

You may cast a larger net and increase your reach by combining these two techniques, trusting your creativity to attract the gamers most likely to engage with your games.

Automated App Ads aims to get the best results from your app install campaigns with the least amount of effort. This solution aids in the distribution of high-performing creative versions to more relevant audiences and on more successful placements. Automated App Ads optimizes your app ads across the creative, audience, and optimization types to maintain performance as your budget grows.

Automated App Ads need fewer inputs from advertisers during campaign setup, simplify audience selections, and streamline the creative management process as compared to manual App Ads. Automated App Ads also add the ability to optimize app installations and app events in a single campaign with Automated App Ads. Dynamic advertisements are now supported by Automated App Ads.

When using Automated App Ads, several functionalities aren’t supported.

  • Age, gender, demographics, interests, behaviors, Custom Audiences, and Lookalike Audiences are just a few of the targeting possibilities available. You may segment your audience based on their location, language, and operating system.
  • Playable commercials, carousel advertising, and the Instant Experience format are examples of ad creative.
  • The use of asset customization in placement and link click optimization.
  • Within Ads Manager, the ability to filter for Automated App Ads campaigns. To make it easier to discover your Automated App Ads campaigns, give them a memorable name.
  • Using the Traffic or Conversions goals, create mobile app engagement advertisements.