As the pages of years are turning, everything around us is seeing technological evolution. Old businesses that used to operate on brick and mortar models are striving hard to get an online presence in the most thriving market of online businesses. Those who have already got their share of the pie have seen soaring success just overnight. When one compares the different types of online businesses, one sector that pops out of them all is “Gaming”.

One of the major reasons why gaming is on boost is that it caters to a wider audience than any business. Whether a person is a novice or an expert player all have their own preferences of games on their mobile devices and there would hardly be a user-owned mobile phone on this planet not having a gaming app in it.

With the advancement of technology, the gaming experience is becoming more and more enhanced and the games provided to the players are parallel to their mobile phone specifications, giving them an illusion of reality with eye-catching graphics and tools at their disposal, right in their palms. 

Gaming is a business of mutual benefits, both developers and users are free to make as much money as they can as long as people are willing to play that game and stay addicted to it.

How Developers Earn Revenue?

Developers are well-researched people who gather all the information ahead before making a sticky game. They know the times the user spends while playing these games and what stage forces them to leave or uninstall that game. They have mastered the skill of applied addiction and they know how to force you into coming back to the same game back again. 

Developers can then monetize their apps by using these free games as a promotional platform and making the users buy in-game cash and granting perks and rewards to them. Another revenue model for gaming apps can be the Advertising model, which is the most profitable model.

Advertisements can be done in the following ways

  • Interstitial (Full-screen pop-outs)
  • Banner ads (Stretched at the top or bottom of the screen)
  • In-app video ads
  • Native ads
  • Incentivized ads
  • Email Marketing
  • Collecting and Selling user data to third parties
  • Buying Sponsorships
  • Buying Subscriptions
  • In-app purchases like Virtual currencies like Gold bars through cash
  • By giving new game levels or maps and annual new subscription for a fee
  • By selling physical merchandise

The Ways to Earn Revenue for Players

On the other hand, users can make money playing online games via point clubs, this is the best way to turn your enjoyment into a money-making venture. Today every game needs to go through beta testing before it hits the market. Users can become beta tester by identifying flaws or ways to improve the product before it goes to market. Gaming apps have quite competitive communities and can be of benefit for the gamers who like to be active players in these tournaments and can win generous prizes. 

Players interested in various video games can also earn money by becoming video game reviewers and writing reviews for new games for different developers and gaming websites. Yet another way of getting paid hefty amounts is by being a Gaming Consultants.

Gaming Consultant is basically a customer support position for experienced gamers or experience in gaming technical support. Other ways to turn your potential into money is by becoming a YouTube entertainer and earn ad revenue off videos of them talking about and playing games. So, Gaming is a flourishing venture that creates a win-win situation for both developers and users and makes billions of dollars by offering free games on different app stores and online platforms.