Mobile Gamers Have Spent Nearly $45bn in 2021 So Far
In the first half of 2021, global consumer expenditure on mobile games hit $44.7 billion. According to Sensor Tower figures supplied by Techouse Games, this is a 17.9% growth over the first six months of 2020.
More than half of this was spent on Apple’s App Store, which saw a 13.5 percent increase year over year to $26 billion, while Google Play had a 24.7 percent increase to $18.7 billion.
More than half of this was spent on Apple’s App Store, which accounted for $26 billion, up 13.5 percent year over year, while Google Play games expenditure increased 24.7 percent to $18.7 billion.
The honor of Kings, PUBG Mobile, Genshim Impact, Roblox, and Coin Master were the top-grossing games in H1 2021. Revenues from PUBG Mobile include those from Game For Peace, a Chinese-only iOS edition.
Overall consumer expenditure on Apple and Google’s shops was $64.9 billion, with games accounting for 68.9% of total spending. Total spending was up 24.8 percent from the $52 billion reported in the first half of 2020.
iOS expenditure increased again, with the App Store bringing in $41.5 billion, up 22.1 percent year over year. Meanwhile, Google Play expenditure increased by 30% to $23.4 billion.
When compared to the previous year, downloads fell marginally to 28.1 billion, a 1.4 percent decrease. This is attributed to a 22.8 percent drop in App Store downloads, with total downloads totaling 4.4 billion.
The number of Google Play downloads increased by 3.9 percent to 23.7 billion. Join Clash 3D, Garena Free Fire, High Heels, Bridge Race, Battleops, and Among the US were the most popular games.