Stadia Introducing 70% Revenue Share for Pro Subscription
For its Stadia Pro subscription, Google is proposing a new revenue split model, which will provide associated developers with a monthly stream of cash.
By the end of July, any title included in Stadia Pro — which allows members to access a library of games for a monthly subscription — will receive a part of the revenue produced by the service.
It was disclosed today during a Stadia keynote at Google for Games Summit, where the firm touted it as an “industry-leading” share.
70% of the monthly income from the Pro subscription will be shared among partners based on how many “session days” players have spent playing their games.
Two session days would be counted if a user played a Stadia Pro game once one day and once the next. A user that plays twice on the same day, however, counts as one session day.
Google is also establishing a new split for individual Stadia Store games, offering creators 85 percent of sales income for titles launched after October 1. According to the firm, this split will only apply up to the first $3 million and will alter at the end of 2023, after which it will revert to “the existing split.”
Finally, in the first half of 2022, the internet behemoth will launch a new affiliate marketing scheme for Stadia Pro partners.
Developers will be rewarded $10 for every new Stadia Pro subscriber they assist convert. This effort will track which customers click on studios’ unique Click To Play buttons, which open Stadia in a browser and then upgrade to a premium membership after a free one-month trial of Pro.
“Stadia Pro continues to be a focus for us to reward and encourage partners that develop excellent experiences for gamers,” Alan Joyce, Stadia product manager, told GamesIndustry.biz. “We’re sure that this will convert into more interesting reveals and content in the future.”
Tomorrow, we’ll have a complete interview with Joyce and Careen Yapp, the head of Stadia’s business development.
We talked with Nate Ahearn, Google’s developer marketing lead for Stadia, earlier this year, and he stated the cloud gaming service was “alive and thriving” despite the shutdown of the company’s internal development studio.
Stadia Games & Entertainment was shut down a little over two years after its start. A few months later, head of product John Justice quit, and six employees went to join Jade Raymond’s new firm, which he had previously headed.